“We were totally pleased with the job. The men are truly artists in their profession. Everyone I dealt with made sure we were totally satisfied.”
Kay, Dallas
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12/31/2003
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Kay
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Becky
“Everyone was really fantastic …they made sure we were completely happy with every aspect of the job. I would definitely use them again and recommend them to my friends.”
Becky, Plano
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Dee
“We were extremely pleased with our new kitchen. It is more than what we expected. My husband even suggested that I put a cot in the kitchen because I love it so much!”
Dee, Plano
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Privacy Policy
We are committed to protecting your privacy. You can visit any page on our site without giving us any information about yourself. If you would like to contact us, we will need to have the requisite information to contact you back.
This privacy statement only applies to this web site; it does not apply to other online or offline Web sites, products or services. Please read the complete privacy statement.
Collection of your Personal Information
If you would like to contact us, we will ask you for sufficient information that personally identifies you (personal information) and allows us to contact you in response. Personal information collected by us often is limited to the data you voluntarily submit on our “Contact Us” page.
We may also collect certain information about your computer hardware. Specifically, this information may include: your IP address, browser type, operating system, domain name, access times and referring Web site addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use on our web site.
We also collects information about which pages our customers visit within our web site. This site visitation data is identified only by a unique ID number, and it is never linked with personal information.
Use of your Personal Information
We use your personal information for the following purposes:
- To contact you in response to you
questions and requests. - To assist in providing any services you
may request. - To help us create and publish content
most relevant to you. - To alert you to product upgrades,
special offers, updated information and other new services, if you so request. - To allow you access to limited-entry
areas of our site as appropriate.
We will merge site-visitation data with anonymous demographic information for research purposes, and we may use this information in aggregate to provide more relevant content. In some limited-entry sections of our web site, with your prior approval, we will combine site-visitation data with your personal information in order to provide you with personalized content. If you decline permission, we will not provide you the personalized service and won’t merge your personal information with site-visitation data.
We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, answering customer questions about products or services, sending postal mail and processing event registration. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose.
We may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the site; (b) protect and defend the rights or our property and our family of Web sites, or © act in urgent circumstances to protect the personal safety of our employees, users of our products or services, or members of the public.
Control of your Personal Information
When you give us personal information, we will not share that information with third parties without your permission, other than for the limited exceptions already listed. It will only be used for the purposes stated above.
Security of your Personal Information
We are committed to protecting the security of your personal information.
Protection of Children’s Personal Information
This is a general audience site and does not knowingly collect any personal information from children.
Use of Cookies
When someone visits the site, a cookie is placed on the customer’s machine (if the customer accepts cookies) or is read if the customer has visited the site previously. One use of cookies is to assist in the collection of the site visitation statistics described above.
Web beacons, also known as clear gif technology, or action tags, may be used to assist in delivering the cookie on our site. This technology tells us how many visitors clicked on key elements (such as links or graphics) on a Web page. We do not use this technology to access your personally identifiable information on our web site; it is a tool we use to compile aggregated statistics about our Web site usage. We may share aggregated site statistics with partner companies but do not allow other companies to place clear gifs on our sites.
Enforcement of this Privacy Statement
If you have questions regarding this statement, you should contact us directly by email or postal mail with your concerns.
Changes to this Statement
We will occasionally update this privacy statement.
Contact Information
We welcomes your comments regarding this privacy statement, please contact us by email, or postal mail.
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Copyright Notice
This web site’s content is copyrighted. All rights are reserved.
Trademarks
All registered and unregistered trademarks mentioned on this website are the property of their respective owners. Content that references these trademarks is not sponsored by, endorsed by, or affiliated with the respective trademark owners.
Warranty Disclaimer and Limitation on Liability
ALL OF THE INFORMATION ON THIS SITE IS PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.
IN NO EVENT WILL EDGIA BE LIABLE TO ANY PARTY FOR ANY SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING WITHOUT LIMITATION, LOST REVENUES OR LOST PROFITS, WHETHER INCURRED BY YOU OR A THIRD PARTY, WHICH MAY RESULT FROM THE USE OF THIS SITE OR ANY OTHER LINKED SITE, EVEN IF WE ARE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION AND EXCLUSION MAY NOT APPLY TO YOU.
This site may include technical inaccuracies or typographical errors. Information on this site and any products or services to which this site refers may be changed at any time without notice. We makes no representations whatsoever about any other web site which you may access through this one. Such linked sites are not under the control of our company, and we are not responsible for the contents of any linked site or any link contained in a linked site or any changes to such sites. Such links are provided only as a convenience, and the inclusion of a link does not imply our endorsement of the linked site.
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Frequently Asked Questions
Q. We currently have our course listed on one of those Internet golf sites will that interfere with using Links Marketing’s services?
A. Absolutely not. In fact our programs can work in a very complementary fashion with such sites. Where their focus is more on a broad approach to the golfer marketplace we use a very targeted strategy to insure you are not only getting more golfers but they are the right golfers for your course.
Q. We currently advertise in our local newspapers and some golf publications, how will this change?
A. Are you pleased with the results you are getting? If so maybe all we do is coordinate the advertising with our marketing programs to make sure they complement each other and do not create any conflict or duplicity. In some cases, because of the targeted nature of our programs, clients have diverted some of their existing advertising dollars to our programs.
Q. In the past we have approached the marketing for our course on as an as-needed basis. Can we use that approach when working with Links Marketing?
A. Absolutely. We are available for whatever you identify as your marketing needs. We would however caution you about the “yo-yo” effect of sporadic marketing. When you market in response to soft revenues you can drive additional revenues but unless you continue a marketing program of some sort these additional revenues will quickly disappear returning you back to your previous revenue levels.
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Services
Turn-key Marketing Strategies
Time - on your course and in your clubhouse - is your inventory. When it passes, it’s gone forever. Profitability is, in large part, determined by how effectively you manage that inventory. We make yield management a strength for our clients. Our primary focus is in the design, implementation and tracking of marketing programs designed to increase the number of rounds played at your course.
CyberList Database Management
- Automatically collect inquiries and organize them into groups you designate.
- Send targeted e-mails to each group.
- Personalize your e-mail to increase your response rate.
- Purchase addition opt-in email lists to add to your CyberList to grow your business faster.
Direct Mail Program Management
- Marketing letter and package design
- Bulk mail handling/pricing
- List procurement and management
How you stack up compared to your competitors and compared to what your demographic customer wants – how to identify and take advantage of opportunities to improve your competitive positioning – and how to identify the threats to your success.
Demographic Analysis
Who really is your customer, or should be, given the demographics of your marketplace? Have the demographics changed faster than you have? What you should know about your customers…and prospective customers.
Member/Guest Surveys
What does the customer want? Often it’s not what you think. What you want to be and what the customer’s expectations are must be consistent so you can get the PRICE/VALUE equation correct. We show you whom to ask, what to ask and how to ask it to optimize the value of surveys.
Group Sales Initiatives
How to identify your core group business prospects and how to aggressively solicit that business… this is an area of great opportunity that is often given inadequate attention. How you position your club is critical. We can show you how to add substantial profitability to your operation with a strategically planned group sales program.
Service Excellence Delivery Training
Service excellence brings customers back and inspires invaluable word-of-mouth advertising. You must be better at it than your competitors - no excuses. But how do you get your staff to deliver this high level of service every minute of every day? It begins with establishing uncompromising service standards for every facet of your operations, then equipping each staff member with the tools and motivation to deliver that level of service under all conditions. It’s not easy but it’s critical to continued profitability. We can help.
Human Relations Consulting
Identify management and front-line personnel needs to maximize fit… how to effectively interview for important positions - what questions to ask… how to establish and communicate consistent policies and procedures… how to train and develop skills that enhance customer service and build loyalty… how to mentor and counsel key staff… how to build a “team"…it’s all important and often neglected. We know how to help you build and retain the team you need to ensure profitability.
- How to effectively interview for important positions - what questions to ask
- How to establish and communicate consistent policies and procedures
- How to train and develop skills that enhance customer service and build loyalty
- How to mentor and counsel key staff
- How to build a “team”
Develop Golf Course Web Site
Assist in the development of a golf course web site and ensure the club is linked to appropriate search engines.
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About Us
At Links Marketing our goal is simple, to increase your business as quickly and as cost effectively as possible. We work with you on the design and implementation of effective Internet, e-marketing, print media and sales strategies while integrating your entire marketing efforts to maximize their effectiveness. We will help you develop an effective campaign to book more tee times, attract more members, sell more product and increase customer loyalty while reducing your long term marketing costs!
Benefits
- Increase green fee revenue
- Increase pro shop & food and beverage revenue
- Virtual in-house marketing department
- Increased regular exposure to broader base of patrons to stabilize revenues
Services
- Marketing program design including:
- Direct mail
- Email promotion
- POS promotion
- Coordination with outside vendors, if required.
- Project management of each marketing program.
- Design and production of marketing collateral.
- Email and other database management and maintenance.
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Why Choose Us
Increase Your Course Revenue
The skills, talents and expertise needed to compete effectively in the golf marketplace today are beyond what an operator can afford to employ on-staff. The success of a golf facility can hinge on how well the golf course is marketed and positioned within a community. Links Marketing team of marketing professionals has a combined 20 years of experience in the fields of marketing, yield management and brand development.
Personalized Service
Many promise it but few deliver. Our marketing team live, work and play in the Dallas/Fort Worth Metroplex. We limit the number of courses we handle to insure you get the attention you deserve. We treat you like a partner, not a client. This partnership approach is clearly demonstrated by our Unconditional Guarantee, if your revenues don’t increase then our services are free.
Performance Guarantee
In every industry the leaders are the companies that stand behind their promises and services. We guarantee results. If partnering with Links Marketing doesn’t increase your revenue you pay nothing. It doesn’t get much safer than that.