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How We Work

We will work at whatever level of consulting assistance you desire, from a single aspect of your marketing program to a complete turnkey approach. We focus primarily on targeting the specific player profile for your course with your message utilizing a coordinated blitz using direct mail and email. The Internet is fast becoming the new electronic bazaar for distressed inventory and commodity pricing. Your tee sheet is your inventory. Every starting time that passes is gone forever. The Internet is becoming a powerful tool for selling “distressed” inventory before it has no value at all.

But as powerful as the Internet is becoming utilized in the wrong manner can bring less than desired results. It takes a targeted email approach not the typical email blast that has little focus and is launched indiscriminately.

Our goals in marketing are both immediate and long-term in nature. Our marketing plans keep an eye on today as we lay the foundation for tomorrow. Our programs are designed to:

• Drive additional rounds played in traditionally slow periods
• Increase the number of rounds played by course regulars
• Introduce course to area golfers who are not familiar with your course
• Create programs targeted at specific groups who have flexibility
  in their schedules and are available to play in non-peak times like
  seniors, ladies, pastors, 2nd & 3rd shift employees, etc.
• Increase revenue from ancillary services like food & beverage, instruction and equipment