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Services
Turn-key Marketing Strategies
Time - on your course and in your clubhouse - is your inventory. When it passes, it’s gone forever. Profitability is, in large part, determined by how effectively you manage that inventory. We make yield management a strength for our clients. Our primary focus is in the design, implementation and tracking of marketing programs designed to increase the number of rounds played at your course.
CyberList Database Management
- Automatically collect inquiries and organize them into groups you designate.
- Send targeted e-mails to each group.
- Personalize your e-mail to increase your response rate.
- Purchase addition opt-in email lists to add to your CyberList to grow your business faster.
Direct Mail Program Management
- Marketing letter and package design
- Bulk mail handling/pricing
- List procurement and management
Property SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
How you stack up compared to your competitors and compared to what your demographic customer wants – how to identify and take advantage of opportunities to improve your competitive positioning – and how to identify the threats to your success.
Demographic Analysis
Who really is your customer, or should be, given the demographics of your marketplace? Have the demographics changed faster than you have? What you should know about your customers…and prospective customers.
Member/Guest Surveys
What does the customer want? Often it’s not what you think. What you want to be and what the customer’s expectations are must be consistent so you can get the PRICE/VALUE equation correct. We show you whom to ask, what to ask and how to ask it to optimize the value of surveys.
Group Sales Initiatives
How to identify your core group business prospects and how to aggressively solicit that business… this is an area of great opportunity that is often given inadequate attention. How you position your club is critical. We can show you how to add substantial profitability to your operation with a strategically planned group sales program.
Service Excellence Delivery Training
Service excellence brings customers back and inspires invaluable word-of-mouth advertising. You must be better at it than your competitors - no excuses. But how do you get your staff to deliver this high level of service every minute of every day? It begins with establishing uncompromising service standards for every facet of your operations, then equipping each staff member with the tools and motivation to deliver that level of service under all conditions. It’s not easy but it’s critical to continued profitability. We can help.
Human Relations Consulting
Identify management and front-line personnel needs to maximize fit… how to effectively interview for important positions - what questions to ask… how to establish and communicate consistent policies and procedures… how to train and develop skills that enhance customer service and build loyalty… how to mentor and counsel key staff… how to build a “team"…it’s all important and often neglected. We know how to help you build and retain the team you need to ensure profitability.
- How to effectively interview for important positions - what questions to ask
- How to establish and communicate consistent policies and procedures
- How to train and develop skills that enhance customer service and build loyalty
- How to mentor and counsel key staff
- How to build a “team”
It’s all-important and often neglected. We know how to help you build and retain the team you need to ensure profitability.
Develop Golf Course Web Site
Assist in the development of a golf course web site and ensure the club is linked to appropriate search engines.
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